As a corporate executive or leader, it may be easy for you to understand how business and technology lend to an overall profitable strategy. You stay up to date on marketing and business nuances, but what if you were missing a core opportunity that could improve profits and create customer loyalty? Would having a little golden star next to your NPS score be beneficial? Sound delicious, yet? There is a way, but let’s keep an open mind to integrate this luscious fruit I’m dangling before you. Getting to the point, I’m talking about User Experience (UX). It’s a missing ingredient from having a complete and balanced business plate. Don’t starve your business from well-deserving profits, but let it thrive with a healthy dose of UX.

Where do we start? To begin indulging in the operations of UX, you don’t need a huge team or large amounts of financial fiber. What you will need is to change your thinking. Focus on how our product or service can enlighten the customer’s satisfaction in sight, functionality, and enduring purpose. Everyone who is involved with the business must always keep the customer’s purpose in mind. Production may have multiple variances, but ideally, each department or group should focus on its quality towards the end product or service. Thinking in this manner is a purposeful methodology that you must choose to take on in each facet of the company’s persona. Continue to ask questions on how consumers interact with your product or service. Where can you improve, innovate, or expand? Not only must you make a commitment to push the boundaries of your business goals, but you’re also accepting an ever-changing strategy that weighs goals within business, marketing, analytical, and technology with quantified UX results. Reflect on all the factual data and iterate in systematic timeframes. Before we go further, let’s get one thing clear: at no point should you personally guess or feel what you would want of your product or service. That helps to start an initial discovery, but from a longevity standpoint, let’s stick with substantial data that drives your customer’s choices.